The Ten–Ten planning templates can alleviate some of the confusion furthermore, at some point, the Ten–Ten templates will have to be converted into a well-crafted executive summary that tells an interesting story. In reality, they sometimes do not understand because the business concept is faulty, but sometimes they do not understand because you have not communicated the essence of the vision to the relevant parties. Who are they? They can be friends, family, investors, and even the business founders. They just don’t understand what we are doing. They just don’t understand our business model. One of the most common reframes we hear from entrepreneurs is that: 9.3 Developing an Executive Summary: Crafting a Business Story
